Instructional Media Production

Well-designed instructional media can be an effective way to enhance student learning outcomes1, as well as their perceived enjoyment and satisfaction2.

At the University of Minnesota, our instructional media production designer is dedicated to supporting impactful initiatives that promote and enhance teaching and learning goals. As a centrally funded unit, the Center for Educational Innovation (CEI) provides our services at no additional cost to you, regardless of the level of engagement you require.

Contact our instructional media producer, James Ondrey to start a collaboration.

Interactive Multimedia Learning Objects

We produce online interactive instructional modules in the form of short courses, programs, or training exercises, which often times impact institutional wide priorities and audiences. 

Project samples:

Video Production

We produce video that supports institutional priorities and promotes educational innovations.

Project samples:

NOTE: To produce videos for your courses, contact Academic Technology Support Services' Academic Video Production.

How our expertise can support your instructional media needs

By leveraging your expertise as the project owner and subject matter expert, you can work collaboratively with the instructional media designer to create media that aligns with and reinforces established principles of pedagogy and instructional design. This will help to ensure that your desired learning outcomes are effectively achieved and supported by the media being produced. Throughout the production process, the instructional media designer will work closely with you, ensuring that the project meets your specific requirements. The production process typically consists of the following stages and elements:

Planning and Designing
  • Identifying purpose and learning goals
  • Conducting needs assessment and analyzing target audience 
  • Developing instructional strategies and selecting appropriate tool and media
  • Creating production design based on given choices
  • Storyboarding and asset gathering
  • Establishing review process and key stakeholders
Production and Development
  • Developing necessary artifacts, such as scripts and storyboards
  • Creating accessible media objects that meet project requirements and align with the design, such as graphics, audio, and video
  • Integrating multimedia elements and interactive features
  • Sharing production progress for revision based on feedback and review
  • Conducting quality assurance and user testing if applicable
Publishing and Distribution
  • Publishing and distributing the media in an appropriate location (e.g., learning management system, website)
  • Managing the deployment of media objects and ensuring their accessibility.
  • Establishing protocols for updates and maintenance.
  • Evaluating media effectiveness based on learning outcomes.


1Alshumaimeri, Y. A. (2018). The effects of multimedia instructional materials on student learning outcomes in a large-enrollment general education course. Journal of Interactive Learning Research, 29(4), 493-508.

2Zhang, Dongsong; Zhou,Lina; Briggs, Robert O; & Nunamaker Jr., Jay F. 2006. Instructional Video in E Learning: Assessing the Impact of Interactive Video on Learning Effectiveness. Information and Management. 43, 15–27.